The Secrets of Creating a Great One Time Offer
If you are building your list and you’re NOT monetizing the process then in my opinion you’re crazy! A great way to make money online is to put a special offer on the page immediately after your squeeze page. Someone signs up for your list and it will be the very next page they see…
Why does this work so well?
I don’t have any scientific proof, but if someone has taken the trouble to sign up for your freebie then they are obviously interested in it. They have given a little piece of themselves to you and they’ve shown a little trust in you and your product.
So what ARE the secrets of creating a great one time offer?
- Your offer must be in some way related to the freebie
If your squeeze page was offering a freebie on blogging, then make your one time offer related to blogging too. If it’s an extension of the original then even better – an ‘advanced’ version if you like. I see too many OTOs which have absolutely nothing to do with the product on the squeeze page. This is crazy because if someone signed up for it in the first place then you know for sure that they are interested in the subject.
- It must be a genuinely fantastic offer
The other ‘secret’ is to ensure that your one time offer is absolutely irresistible to your target audience (tip – this also applies to your squeeze page product too). Really take the time to pile on the value and give people an unbelievable deal. What offer could your market not resist? Find out and then give it to them.
If you follow the above two tips then you should find that your one time offer converts pretty well. Of course there are other factors too – the quality of your copywriting, your graphics, presentation, particular market and a whole host of other things, but if you can present it in the right way, whilst giving people a high value, related product, then you should see some positive results.
